"Where there's agreement, there's power!"

-Sandy Kulkin Ph.D.

For many years, Dr. Sanford (Sandy) Kulkin has traveled throughout the United States and abroad imparting the principle "where there's agreement, there's power" to corporations, institutions and individuals for their greater effectiveness. A highly sought-after speaker and consultant, Sandy uses a unique blend of humor and personal experience to help organizations and people achieve their goals. Literally thousands of people have experienced significant, positive changes in their lives as a direct result of Sandy's training and consulting.

In 1983, Dr. Kulkin founded The Institute for Motivational Living (IML) and for over 35 years, IML has been observing, analyzing, and enhancing human behavior in personal and corporate relationships to help people communicate better and work together more effectively. Since founding the Institute, Sandy has trained over 30,000 consultants and trainers in the use of behavioral principles and cutting-edge consulting techniques. With his experience in behavioral and motivational application, Sandy has become a nationally recognized expert in helping corporations and institutions successfully expand their marketing presence.

Sandy has developed three college level courses providing detailed knowledge on DISC and DISC application for business and Christian environments. Successful completion of his courses results in certification as a Certified Behavioral Consultant or Certified Behavioral Life Coach.


Bio & History

You turned on your water this morning and probably didn’t say, “Thank you, Sandy!” You listened to your favorite inspirational music on the way to the office and probably didn’t think, “Good work, Dr. Kulkin.” You probably took the trash out last week and didn’t even consider who might have made your life a little easier, or at least a little cleaner.

Dr. Sanford “Sandy” Kulkin worked with a 120-year old water company to develop a system for new hiring techniques that assured good customer service to over 20 million customers. Sandy came up with a creative marketing strategy that helped take a music company public and become one of the world’s largest independent distributors of inspirational music. He even worked to ensure the survival of one of the country’s largest garbage disposal companies (“environmental organizations” to be politically correct) when their CEO became critically ill and needed to enact a succession plan years ahead of schedule.

Don’t feel bad if you didn’t know any of these facts, because to the hundreds of thousands that have attended Sandy’s conferences, to the 30,000+ consultants Sandy has personally worked to train, he is simply “our friend, Sandy!”

Working with many of the leading Fortune 500 companies to create unique marketing and human capital strategies is not what brings joy to Sandy. It’s also about not getting a standing applause from 10,000 people who came to hear words of empowerment that might transform their businesses, organizations, or personal lives. It is all about the individual lives and the positive changes they share.

Sandy is a visionary entrepreneur who founded The Institute for Motivational Living (IML) in 1983. IML is a training, consulting and publishing company designed to help people communicate better and work together more effectively. With his experience in behavioral and motivational application, Sandy has become a nationally recognized expert in helping corporations successfully expand their leadership capabilities. Sandy’s corporate client list includes organizations such as: AT&T, Aramark, IBM, Kodak, MCI, Phillips Petroleum, U.S. Navy, U.S. Treasury Department, United Airlines, US Airways, and Wal-Mart Corporation. See a full list here.

Today, IML is one of the world’s largest publishers of customized behavioral and motivational instruments and has translated materials distributed in over 30 languages, including Chinese, Thai, Greek, German, Italian, Portuguese, Spanish, Arabic, & Farsi, to name a few.

Learn More

President, The Institute for Motivational Living, Inc. • CEO, PeopleKeys, Inc. • Director, Creative Corporate Consulting, Ltd. • Chairman of the Board, The Bair Foundation

Career History

President (1983 - present) The Institute for Motivational Living, Inc.

The Institute for Motivational Living, (IML) is a world leader in developing, publishing and delivering customized, behavioral assessments. Since 1983, IML has certified thousands in behavioral analysis, and developed numerous behavior-based profiles, online reports, and customized programs to help people communicate and work together more effectively.

CEO PeopleKeys® Corporation

PeopleKeys® exists to help companies hire, train and retain top talent, especially as it relates to sales and customer service. PeopleKeys offers state-of-the-art online technology and incorporates a battery of highly validated instruments that can accurately assess workplace competencies. Additionally, PeopleKeys can pinpoint an individual’s strengths and limitations and then provide targeted training to improve overall team performance and personal motivation.

President (1974 - present) Creative Corporate Consulting, Inc.

Creative Corporate Consulting has been offering services in strategic planning, executive hiring, team building, and the development of specialized strategic plans since 1974. Clientele cross a wide spectrum of industries and services, but all have the same human resources needs and see their people as their greatest asset.

  • Chairman of the Board of the Bair Foundation Corporation – the largest private foster care agency in the U.S., operating in 9 states and placing over 3,500 children annually.

  • Author of three college courses: Introduction to Behavioral Analysis, Advanced Behavioral Analysis, and Applied Behavioral Analysis.

  • IML/PeopleKeys® hold over 100 copyrights which include behavioral assessments, learning assessments and inventories, teambuilding resources, behavioral software systems and behavioral analysis programs, as well as a patent-pending predictive hiring technology (method of matching employers with job seekers).

  • Author of Body & Soul: A Couples Guide to Understanding Personality on an Intimate Level (1995) Multnomah Publishing.


Sandy's insight, guidance and support has allowed me to reach a level of success that had eluded me for so long.
Helen, Training Director fo United Airlines

A message from Sandy Kulkin Ph.D.


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